We are inspired by conceptual art and its ability to transform ideas, emotions, and narratives into spaces and experiences with an identity of their own
Based in Spain, working internationally across Europe, Mexico and beyond.
Available worldwide.
About Me
SYRA GONZÁLEZ
Meet
Syra González, Founder and Creative Director of Syra Curated Spaces & Events
The Founder
I grew up in the Mediterranean, deeply connected to nature, and from an early age I was fascinated by antiques and architecture. Whenever I encountered a building, an object, or a textile, I would imagine the life it had lived before finding its way to me. I come from a family where antiques have always been treasured, where spaces were truly lived in—not merely inhabited—and where every celebration was a form of staging in itself. That scenographer’s eye—the instinct for the detail that holds a narrative together—is what I now bring to every project.
I have always been fascinated by the interplay of contemporary collectible design, art, and antiques: a dialogue between different eras, textures, and stories that is felt before it is explained. This perspective was also shaped through practice—I studied interior design in Spain and qualified as a Master Florist in Barcelona before founding Raw Estudio Floral in Mérida, Yucatán, in 2016.
Mexico, Spain, and the United Kingdom taught me three different ways of reading a space: through its materials, light, and colour. That journey now forms the foundation of Syra Curated Spaces & Events—years of experience, an editorial eye, and a deeply personal understanding of luxury, expressed in every space I create.
Today, I no longer carry that vision alone.
Syra González
We believe in beauty that needs no explanation. In spaces that speak in silence. In the details. We believe that luxury is intention, not excess.
We believe luxury is about intention, not excess.
The
TEAM
Behind every completed project are the hands that arrived early to bring it to life, the eyes that adjusted a single centimetre no one else would have noticed, and countless conversations that gradually shaped the idea.
We are a multidisciplinary team of designers, artisans, florists, installers, and those who support everything that happens behind the scenes—coordination, administration, logistics, and client care. Each person brings not only their expertise, but also their own perspective.
The
PROCESS
initial direction
/ STEP 01
We listen before we propose. From there comes the intention that will guide the whole project.
Concept Development
/ STEP 02
We shape a concept: atmosphere, narrative, visual language.
Presentation
/ STEP 03
We present the proposal and refine it until every detail is precise.
Production
/ STEP 04
We bring the concept to life.
Follow-Through
/ STEP 05
We stay with the project afterward, making sure its coherence endures.

